Last night, the winners of the annual Singapore Blog Awards were announced.
I used to think that you had to be a really popular blogger with lots of traffic to win these awards.
Remember Alvinology's top 25 bloggers and blog sites based on SimilarWeb's monthly visit count that I blogged about yesterday?
Well, none of the award winners are in the top 25.
Does that mean that there's something wrong with the Blog Awards or something wrong with Alvinology's list?
So I went to SimilarWeb to check out the award-winners' stats. As it turns out, apart from Little Miss Bento, all the winners have fewer visits than I do.
Not only that, several winners have so little traffic that SimilarWeb can't even provide a number.
Best Topical Blog
littlemissbento.com
Best Health & Wellness Blog
www.prischew.com
Best Food Blog
www.ms-skinnyfat.com
Best Travel Blog
pohtecktoes.com
Best Lifestyle Blog
www.valynlim.com
Best Fashion Blog
ulimali.blogspot.sg
Best Individual Blog
www.filmnomenon.blogspot.sg
Best Family Blog
www.rascaldads.com
Best New Blog
kateyes.exposure.co
I get it that the Blog Awards are supposed to be like the Oscars for blogs. In the sense that the Oscar doesn't usually go to the most popular movies. Just like how despite being the biggest money-maker of the year, Jurassic World is unlikely to even get a nomination for Best Picture.
It's not a popularity contest. It's about quality over stats, which aren't all that accurate anyway.
But still, to give awards to blogs that don't even have enough traffic to show on SimilarWeb, I'm sorry but that's just fucked up.